We are a small, family owned business founded on the lost art of “true handmade” custom jewelry.


Every Couple Has a Story…
Every Engagement Has a Story…

I began making jewelry to be able to afford my next college meal. My dear husband, Avo, began setting diamonds when he was only 12 years old! We met through our love of jewelry: I was introduced to Avo as “The best diamond setter in Los Angeles.” After I lost my late husband to cancer, I once again contacted my diamond setter and we began a close collaboration that would eventually lead to the birth of Laurie Sarah Designs. Out of the darkest time of my life a new rose sprung up. We were recently married and now, together, we have joined forces. As we create each piece using our combined 60+ years of experience, we are passing a part of our love on to you.

We’re sure you also have a story. Shouldn’t your Engagement Ring have a story too?


We promise to be your jeweler for life! From the initial consultation with one of our jewelry design specialists, through the creation of your dream piece and beyond, we are here for you. Our Lifetime Care Plan will give you the peace of mind knowing that your Laurie Sarah jewelry will always be taken care of by the same loving hands that created it. Since all fine jewelry requires regular inspection and maintenance to retain its beauty, should your Laurie Sarah piece ever require some Tender Loving Care, let us help you. Avo and I promise that we will always offer you fast, quality care for any maintenance that will arise with your piece for as long as you own it.



Each breathtaking piece of jewelry we create is brought to life in our design studio by our very own artisan jeweler – my wonderful husband Avo.

Since all of our jewelry is handcrafted to order, no two pieces are exactly alike and contain individual characteristics of a handmade work of art. This ensures that each Laurie Sarah piece is as unique as you are!


Custom jewelry design is our specialty! From engagement rings and wedding bands to fine jewelry accessories, we are here to bring your jewelry dreams to life in three easy steps:

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Our talented jewelry design specialists are here to help make your dreams come true! They begin by gathering your ideas and answering any questions you may have along the way.


We have access to just about any colored gemstone or diamond imaginable. Avo and I personally collect colored gemstones or diamonds for you to choose from to be set in your custom piece.

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Witness the birth of your custom setting as it is brought to life by my talented husband. We begin the custom design process by creating a computer sketch of your dream piece which you are able to see and approve.


Join the thousands of happy clients who chose Laurie Sarah for their custom jewelry needs!



lola 6mm princess diamond dainty half-eternity 14k rose gold ls5720

“We designed earrings to go with my sapphire heart pendant that I had made by Laurie Sarah . I receive many compliments on my special pieces. The group is a pleasure to work with and the jewelry is stunning and one of a kind. Thank you again.”


lola 6mm princess diamond dainty half-eternity 14k rose gold ls5720

“Making a purchase such as this online can be overwhelming. However, I have the most beautiful engagement ring. I was able to customize it to my liking and it is exactly what I envisioned. I’m so glad I chose to purchase (and customize!) through LaurieSarah Designs. I plan to purchase my wedding band with them as well. Thank you thank you thank you!”


lola 6mm heart diamond dainty half eternity 18k yellow gold ls5721

“I want to thank you for your awesome creation. My rings are perfect, thank you so much. Just like we discussed. And just in time for my 15 year anniversary.”

J. D.

lola 6mm heart diamond dainty half eternity 18k yellow gold ls5721

“I have nothing but praise for the team’s creativity, professionalism, and excellent communication…Despite my unique preferences and jewelry specifications, Avo and Laurie were able to create the perfect jewelry for my now fiancé. Avo was patient and talented and Laurie was very accommodating and informative….Their mission to have “a customer for life” is definitely now the case on my part. Thank you so very much for everything!”

R. L.

lola 6mm princess diamond dainty half-eternity 14k rose gold ls5720

“This ring simply turned out amazing. We designed it together with the Laurie Sarah Team (Alexandra), and the experience could not have been better. They even set the stone for her when we picked up the ring. Giving us options out of 4 stones they found to match what she was looking for. Tremendous experience, great staff, and a very well ran business. We will be continued customers.”


lola 6mm princess diamond dainty half-eternity 14k rose gold ls5720

“First of all, let me start by saying that this is the absolute BEST custom jeweler designer I have EVER come into contact with…Ella is amazing, she communicated with me regarding my custom ring guard AND my fiancée’s wedding band requests very quickly, answered ALL my questions and worked with us in every way to ensure that our jewelry turned out exactly the way we wanted…Avo’s work is AMAZING! We have never been so incredibly pleased with anyone else!”